About The Outbound Game
The Outbound Game is an independent publication covering the full B2B outbound game: cold email, cold calling, LinkedIn outreach, the data and tools behind prospecting, and the sales tech stack that ties it together. Written from the operator side.
We started this publication because almost everything written about outbound online is one of two things: marketing copy from the tool you are about to buy, or generic listicles written by people who have never carried a quota or run a real campaign.
That is not what you get here. Every comparison is tested. Every playbook comes out of real outbound motions, real numbers, and real pipeline. When we recommend a tool, we explain why, and when we use affiliate links, we disclose them clearly.
Who writes here
The Outbound Game is written by operators who have spent years building outbound for B2B teams: defining ICPs, writing sequences, running dialers and LinkedIn outreach, sourcing and enriching data, and putting together the CRM and AI stack behind it. We ship outbound and the products that power it, then write about what actually works.
How we make money
Display advertising and affiliate partnerships with companies we have actually used and recommend. We never accept paid placements, sponsored posts disguised as editorial, or product reviews in exchange for compensation. See our affiliate disclosure and editorial policy for the full details.